BemuFix · AI customer service for workshops

The workshop answers. Evenings too.

When a customer asks about a fault, a price or a free slot, BemuFix answers right away. It identifies the car from the plate, asks the follow-up questions and guides them to booking. The workshop gets to focus on cars.

In production · BemuFIX, BMW specialist, Helsinki

BemuFIX website and the Laura assistant

§ 00 · The idea

In a small workshop the phone rings mid-job, and questions that come in at night wait until morning. The customer wants to know now what might be wrong and what it will cost. BemuFix handles that first conversation and hands the workshop a ready picture: the car, the symptom and the contact details.

§ 01 · For customers

A plate number is enough.

The customer types the plate and BemuFix looks up the car. From there the conversation is about this car's fault, not cars in general.

  • Car lookup

    Make, model, engine and year from the plate number.

  • Fault interview

    A five-step interview: the symptom, when it shows up and what's been done.

  • Price estimate

    An estimate at the workshop's own rates. Big jobs are always agreed separately.

  • Booking

    Guides to booking and collects the contact details for the workshop.

  • Accessories

    Advice on retrofits and accessories.

Example

Customer

A yellow engine light just came on in my 330e. Should I bring it in?

Laura · BemuFix

Yes, worth a look. What's the plate number, so I can check the car? And is the light steady or flashing?

§ 02 · Agents

Seven agents. One conversation for the customer.

The customer talks to one assistant. Behind it, an orchestrator decides who on the team answers and hands over when the topic changes mid-conversation.

  1. 01 · VehicleScout

    Car lookup

    Finds the car by its plate.

  2. 02 · ServiceAdvisor

    Service advisor

    Works out the symptom and what's needed.

  3. 03 · PriceAgent

    Pricing

    Estimates at the workshop's rates.

  4. 04 · BookingAgent

    Booking

    Guides to booking.

  5. 05 · CustomerAgent

    Customer records

    Keeps track of the customer and their cars.

  6. 06 · CommunicationHub

    Messages

    Handles messages and follow-ups.

  7. 07 · RetrofitAdvisor

    Accessories

    Advises on retrofits.

§ 03 · Memory

The workshop remembers the customer and the car.

When a customer comes back, BemuFix knows what was discussed and what's been done to the car. It also learns from every conversation which symptoms tend to mean which fault in this workshop.

  • Customer history
  • Car details
  • Learns from conversations
  • The memory is the workshop's
  • 180 days

    Resolved cases stay in the learning for half a year.

  • < 0.3 s

    A memory lookup takes under a third of a second (p95 279 ms).

  • Opt-in

    Personal memory is stored only when the customer gives their phone number.

§ 04 · The workshop decides

A suggestion is always a draft.

BemuFix can suggest a customer's next service from the car's history. The suggestion stays a draft that the workshop reviews. When information is uncertain or conflicting, BemuFix asks rather than guesses.

Tested on 68 hand-reviewed drafts: 79% were on target. Being rolled out step by step.

Service suggestionAwaiting workshop

BMW 530d · 2016

Reason
The customer mentioned an oil leak in February that hasn't been fixed yet.

Suggest an inspection at the next visit.

ApproveEditReject

Example

§ 05 · Also

The workshop sees what's happening.

01 · Weekly report

The week at a glance.

Every week AI sums up visitors, call clicks and conversations, and tells you what changed.

02 · Own analytics

No Google Analytics.

Pages, scroll depth, call clicks and chats in its own system.

03 · Watchdog

An alert if things go quiet.

If conversations stop suspiciously or a connection drops, an alert goes out right away.

04 · Tested

Over 500 automated tests.

Every change runs through the tests before it reaches production.

Part of Brandista

Memory that doesn't stay inside one platform.

The big players build memory inside their own walls and sell general tools to companies with an IT department. Brandista delivers ready agent teams for a specific workflow to SMEs, and the memory belongs to the customer.

Read about the memory layer →
  • One foundation

    Shared identity, an event bus and verified memory under every product.

  • Products coordinate

    A finding in one product can change what another does, as Continuity and Veyra already do.

  • Fast to production

    A new product or agent team is built on the existing foundation, not from scratch.

§ 06 · Questions

Questions, answered

01What is BemuFix?

AI customer service for workshops. It answers customers on the workshop's website, identifies the car from the plate, works out the fault and guides them to booking.

02Does it replace a person at the workshop?

No. It handles the first conversation and gathers the details. Diagnosis, price and the repair are always the workshop's call.

03Does it work for workshops other than BMW?

It was built for a BMW specialist, but the agents and memory work with any workshop's or service business's data. Tell us about yours.

04Whose data is it?

The workshop's. Personal memory is stored only when the customer gives their phone number.

§ · Contact

Want the same for your workshop?

Leave your email and we'll show you how BemuFix would work in your workshop.

An email is all we need.