Chatbots to Facilitate $142 Billion of Retail Spend by 2024

Juniper Research

Consumer retail spending via chatbots is expected to reach $142 billion by 2024. The report estimates that chatbot technology saved companies an estimated $164 million in 2019. The research anticipates that over 50% of retail chatbot interactions will be completed successfully by 2024, without the need for human intervention. As a result, the research urges retailers to implement chatbots as part of a wider omnichannel retail strategy.