Juniper Research

Consumer retail spending via chatbots is expected to reach $142 billion by 2024. The report estimates that chatbot technology saved companies an estimated $164 million in 2019. The research anticipates that over 50% of retail chatbot interactions will be completed successfully by 2024, without the need for human intervention. As a result, the research urges retailers to implement chatbots as part of a wider omnichannel retail strategy.

Forbes Business Development Council

AI-powered chatbots are becoming integral to customer support. Benefits of using AI chatbots in customer support include handling repetitive tasks and mundane inquiries, guiding users through troubleshooting steps, and handling basic transactions. By harnessing the power of AI-powered chatbots, support teams can combine the efficiency of automation with the warmth and personal touch that only a human can provide

A fitness apparel company ran a viral giveaway through conversational marketing that generated 254 orders and $23,987.64 in revenue and boosted brand awareness on social. The giveaway was promoted through Instagram stories and generated about 6,000 Messenger Chat opt-ins.